AMS PSR

On behalf of the MOD, we are looking for a Marketing and Campaigns Manager - (Inside IR35) for a 3 month contract working on a hybrid basis (3 days per week in London)

The Ministry of Defence (MOD) is a central government department with a mission to protect our country and provide the ultimate guarantee of its security and independence, as well as helping to protect its values and interests abroad.

To do this we have an annual budget of almost £40 billion and a workforce comprising 193,000 people, almost 59,000 of whom are civilians. We currently manage more than £11 billion of spend every year.

Within MOD, The Office for Veterans Affairs champions veterans of the UK Armed Forces and their families, helping them to make brilliant contributions to society after service. Some veterans may need additional support to thrive after leaving service. Working across the UK Government, with devolved administrations, local government, charities and businesses, we ensure that those who leave the armed forces have their contribution recognised, are given the right tools to transition into civilian society and can access effective ongoing support to achieve the best outcomes in employment, health, housing and other areas of need.

Job Description 

This role will lead on the delivery of a veterans’ campaign strategy which will target veterans, stakeholders and businesses in key sectors across the UK. You will enjoy working at a fast pace and have a strong background in delivering paid marketing and no-cost communications campaigns ideally in government or the wider public or charity sector.

The successful applicant will have experience in leading campaign development and delivery and have strong relationship-building skills to work with a range of stakeholders. They will also be able to collaborate with teams across comms disciplines to amplify campaign messaging, such as through press engagement, social media content and ministerial visits.

Person specification

• Proven track record of successful campaign delivery, with demonstrated ability to plan, execute, and measure the impact of marketing campaigns across various channels, including paid, owned, and earned media.
• Excellent written and verbal communication skills, with the ability to quickly build effective working relationships internally and externally.
• Strong agency management skills, with proven ability to collaborate effectively with external agencies to deliver high-quality work. This includes the experience in inspiring agencies through clear and concise briefings.
• With no direct reports, you will be a motivated self-starter, comfortable devising and delivering communications with the energy and enthusiasm needed to galvanise colleagues across communications disciplines.
• Excellent organisational skills to successfully project manage within a tight campaign delivery window.
• Able to work at pace, sometimes under pressure while ensuring your approach remains sensitive at all times to the subject matter, partner groups and audiences you’re looking to reach.
• Strong analytical and problem-solving skills to identify opportunities, solve problems, and make data-driven decisions.
• Results-oriented with the ability to take initiative and deliver high-quality work promptly and achieve measurable results.

As a Marketing and Campaigns Manager your main responsibilities will be:

• Oversee the delivery of an integrated marketing campaign from campaign strategy to evaluation, ensuring all aspects are delivered to time and budget.
• Manage relationships with research, creative and media buying agencies, including leading on status calls, agreeing delivery milestones and updating briefings as needed.
• Provide strategic advice on audience insights, messaging and channels to maximise on campaign reach and impact.
• Manage relationships with key external stakeholders including the delivery partner, other government departments and the wider veteran/business community.
• Ensuring effective collaboration across different expert teams (veteran policy, media/press, digital, visits/events).
• Coordinate delivery of campaign and low/no cost content, such as campaign creatives, veteran and employer case studies, stakeholder toolkits, advertorials, thought leadership content etc.
• Support campaign budget management.

Essential:

• SC Clearance is an essential requirement for this role; as a minimum you must be eligible and willing to undergo these checks
• Experience of paid marketing campaigns
• Experience of managing agencies
• Experience of planning and delivering marketing campaigns
• Excellent writing and communication skills
• Organisational skills
• Experience of and ability to work at pace
• Problem solving skills and experience
• Experience of advertising media buying and creative development
• Experience or a good understanding of working in government communications roles, or in the charity/public sector.

Desirable:

• Experience in delivering communications in the defence, business or employment sectors.

Please be aware that this role can only be worked within the UK and not Overseas.

Disability Confident 

As a member of the Disability Confident Scheme, the MOD guarantees to interview all candidates who have a disability and who meet all the essential criteria for the vacancy. In cases where we have a high volume of candidates who have a disability who meet all the essential criteria, we will interview the best candidates from within that group. This scheme encourages candidates with a disability and/or neurodivergence to apply.

Armed Forces Covenant

MOD guarantees to interview veterans or spouses / partners of military personnel who meet all the essential criteria for the vacancy. In cases where we have a high volume of ex-military candidates / military spouses or partners, who meet all of the essential criteria, we will interview the best candidates from within that group.

In applying for this role, you acknowledge the following “this role falls in scope of the Off Payroll Working in the Public Sector legislation. Any rates of payment quoted will reflect the gross rate per day for the assignment and will be subject to appropriate taxes and statutory costs. As such the payment to the intermediary and your income resulting from this contract will be different.