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Description & Requirements
We are looking for a Railway 200 Copywriter & Media Manager (Inside IR35) for a 6 months contract based Hybrid - London.
Railway 200
On 27 September 1825, George Stephenson’s Locomotion No.1 carried over 400 people along the Stockton and Darlington Railway. The landmark journey sparked a network which has threaded through British life and landscape for two centuries connecting people and communities, changing the foods that we eat, the healthcare we receive, the shape of our towns and even the time on every clock. It powered innovation and created possibilities.
Developed by a cross-industry partnership, Railway 200 is a year-long nationwide partnership-led campaign to celebrate 200 years of the modern railway and inspire a new generation of young people to choose a career in rail.
A wide variety of activities and events are celebrating rail’s remarkable past, its present role and its importance to a sustainable future. Visit www.railway200.co.uk.
We’re looking for a talented copywriter and media specialist to join the Railway 200 team campaign team. You will research, write and edit content (including print, web, video, and social media), working closely with the campaign team to brainstorm ideas and develop and promote story angles, especially to national and broadcast media. To tell rail’s big story we need someone who can learn fast and work with a variety of stakeholders to produce copy and promote stories suitable for a diverse range of audiences and channels.
As a Railway 200 Copywriter & Media Manager, your main responsibilities will be:
- A passion for detail and an eye for spotting a good story and the energy and persuasive skills to turn it into published or broadcast content.
- The ability to work to tight deadlines and a campaign mindset.
- The ability to tell stories in an engaging way so they appeal to range of audiences and suitable for a range of channels
- An understanding of what makes engaging content
- Excellent communication skills and stakeholder management
- Self-motivation with a can-do mentality
- Experience in journalism or media relations may be an advantage, although other communications experience is relevant too
Essential:
- Identify, craft and sell a story
- Demonstrate strong attention to detail
- Highly literate with a writing style that is accurate and adaptable, with an impeccable use of spelling and grammar.
- Write high quality long form and short form articles, letters to editors, website copy, social media posts, scripts, speeches, blogs, newsletters, press releases and pitches.
- Identify gaps in content and create new material that is engaging and inspiring
- Ensure all content produced is on-brand, consistent in terms of style, quality and tone of voice
- Work effectively with a range of internal and external stakeholders to capture stories and undertake interviews.
Please be aware that this role can only be worked within the UK and not Overseas.
Network Rail is an inclusive employer of choice and welcome applications from everyone. We encourage people to work flexibility and we're open to hybrid working! We’ll also try our best to adapt the recruitment process and offer a reasonable alternative to help support people with disabilities.
DE&I Commitment
Network Rail guarantees to interview all candidates who have a disability and who meet all the essential criteria for the vacancy. In cases where we have a high volume of candidates who have a disability who meet all the essential criteria, we will interview the best candidates from within that group. This scheme encourages candidates with a disability and/or neurodivergence to apply. In exceptional circumstances, we may also need to apply the desirable criteria in our shortlisting process which may include holding active security clearance.
Armed Forces Covenant
Network Rail guarantees to interview veterans or spouses / partners of military personnel who meet all the essential criteria for the vacancy. In cases where we have a high volume of ex-military candidates / military spouses or partners, who meet all of the essential criteria, we will interview the best candidates from within that group. In exceptional circumstances, we may also need to apply the desirable criteria in our shortlisting process which may include holding active security clearance.
In applying for this role, you acknowledge the following "this role falls in scope of the Off Payroll Working in the Public Sector legislation. Any rates of payment quoted will reflect the gross rate per day for the assignment and will be subject to appropriate taxes and statutory costs. As such the payment to the intermediary and your income resulting from this contract will be different".