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General information

Posting ID
PSR1JP00097255
Type of employment
Contract
Organisation
Department for Transport
Contract duration
3 months
Location
London
Workplace Type
Hybrid

Description & Requirements

On behalf of The Department for Transport (DFT) we are looking for a Senior Marketing Manager (Inside IR35) for a 3 month contract on a hybrid basis (3 days from London, Leeds also considered)

 

Transport matters and what we do at the Department for Transport matters. Click here to find out more about working for DfT and its agencies. We are different people, one team.

 

The role:

The Senior Marketing Manager will work closely with peers to ensure the smooth day-to-day running of the team. We will require support on the THINK! road safety campaign, spanning across such areas as strategic planning, stakeholder engagement and research. The THINK! campaign has been well established for over 25 years as the Government’s designated road safety campaign, with the aim of reducing the number of people killed and seriously injured on the roads in England and Wales.

Where required, we may also need the role to be agile and flexible in providing support to the Electric Vehicles campaign team. The EV campaign forms part of the Clean Energy Mission, which is led by DESNEZ, with DfT responsible for delivery. The campaign is scheduled to go live in January, and the team is currently working at pace to finalise shoots and media plans.

 

As a Senior Marketing Manager, your main responsibilities will be: 

  • Lead paid marketing campaigns and deliver them in a timely manner, within budget and in close collaboration with policy colleagues, stakeholders, and communication agencies;
  • Brief, procure and work collaboratively with external commercial agencies to deliver high quality, cost effective creative content to agreed timescales and budget, and to agree and implement multi-channel media plans.
  • Oversee and steer delivery of campaign activity across owned and earned channels including organic social activity, campaign websites and stakeholder engagement.
  • Compile, distil and interpret evidence from a wide range of sources to inform campaign activity, including commissioning research and working with complex data sources and Government statisticians;
  • Ensure all campaigns are measured effectively, striving for a clear ROI, with activity refined based on insight and evidence;
  • Close working with policy and other teams across communications, to understand and plan for priorities, ensuring support where required from teams across the department.
  • Provide professional communications advice to Ministers, special advisers, senior policy officials and communication colleagues;
  • Build and develop skills and capability in the team and flex resource to meet emerging demands;

 

Essential: 

  • A strong track record in Marketing with a proven ability to deliver innovative and evidence-based behaviour change campaigns across the full marketing mix, including paid-for advertising, PR, partnerships, influencers, owned and earned.
  • Solid strategic thinking to inform campaign planning and development, with the ability to see the bigger picture and factor into decision making.
  • Strong understanding and experience of applying different evaluation methods to measure impact and optimise campaign performance.
  • Experience of building and maintaining relationships with a range of internal and external stakeholders.
  • Leading effective teams across locations, being flexible to emerging priorities and demonstrating a willingness to get involved when required.
  • Communicating clearly and concisely.

 

Please be aware that this role can only be worked within the UK and not Overseas.

Disability Confident 

As a member of the Disability Confident Scheme, DFT guarantees to interview all candidates who have a disability and who meet all the essential criteria for the vacancy. In cases where we have a high volume of candidates who have a disability who meet all the essential criteria, we will interview the best candidates from within that group.

This scheme encourages candidates with a disability and/or neurodivergence to apply. In exceptional circumstances, we may also need to apply the desirable criteria in our shortlisting process which may include holding active security clearance.

 

Armed Forces Covenant

DfT guarantees to interview veterans or spouses / partners of military personnel who meet all the essential criteria for the vacancy. In cases where we have a high volume of ex-military candidates / military spouses or partners, who meet all of the essential criteria, we will interview the best candidates from within that group. In exceptional circumstances, we may also need to apply the desirable criteria in our shortlisting process which may include holding active security clearance.

 

In applying for this role, you acknowledge the following, this role falls in scope of the Off Payroll Working in the Public Sector legislation. Any rates of payment quoted will reflect the gross rate per day for the assignment and will be subject to appropriate taxes and statutory costs. As such the payment to the intermediary and your income resulting from this contract will be different.

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