AMS PSR

On behalf of The Department for Transport, we are looking for a Resourcing Marketing Manager Inside IR35 for a contract until 31t March 2025 based Hybrid working (2/3 days per week in Birmingham, Leeds or Swansea and remaining WFH)

Transport matters and what we do at the Department for Transport matters. Click here to find out more about working for DfT and its agencies. We are different people, one team.

The main duties and responsibilities of the Resourcing Marketing Manager would be to:

• Provide high quality content to support the goals and Recruitment strategies of the organisation to be released on multiple channels, such as social media and via email campaigns.
• Build and manage relationships with key stakeholders across the department, understanding and responding to policy, programme and operational priorities with expert advice and support.
• Develop direct communication strategies in response to priorities, establishing innovative activities based on quality insight across a range of channels.
• Develop clear messaging and motivational communications that increase wider understanding and drive towards organisational goals and in support of strategies.
• Ensure communication activity is evaluated to ensure best practice and continuous improvement, maintaining adherence to organisational standards and values at all times whilst supporting the wider strategy.
• Build and maintain excellent relationships with business units to understand their recruitment and strategic requirements and ensure that all marketing and branding activity is aligned with this
• Use data and expert knowledge to design effective attraction strategies. This includes market data, diversity and inclusion data, and success rates of previous campaigns
• Identifying new and innovative opportunities to promote our brand and attract the best talent from a range of diverse backgrounds, such as on external recruitment sites or at jobs fair
• Ensure that all marketing and branding activity is effective, fit for purpose, and provides value for money, and escalating appropriately when it is not. You will do this by reviewing feedback and performance data, as well as conducting external research on alternative options and the latest market trends
• Provide recommendations on the most appropriate marketing and branding activities that should be used to the Resourcing Marketing Manager
• Maintaining and updating the DfT Careers page and all other marketing platforms, which includes creating exciting and eye-catching content

Essential:

• Previous experience in Resource/Recruitment marketing
• Strong experience in designing recruitment marketing strategies
• Experience working with branding / webpages
• The ability to use data and expert knowledge to design effective attraction strategies
• Excellent writing, editorial and proofreading skills, with the ability to diligently follow a style guide
• Experience of using content management systems to publish web content
• Experience of social media platforms (LinkedIn)
• Able to use a multitude of research and data to inform decisions and report on their success
• Comfortable working with a range of stakeholders on a regular basis to improve and maintain content

Please be aware that this role can only be worked within the UK and not Overseas.

Disability Confident 

As a member of the Disability Confident Scheme, DfT guarantees to interview all candidates who have a disability and who meet all the essential criteria for the vacancy. In cases where we have a high volume of candidates who have a disability who meet all the essential criteria, we will interview the best candidates from within that group. This scheme encourages candidates with a disability and/or neurodivergence to apply.

Armed Forces Covenant

DfT guarantees to interview veterans or spouses / partners of military personnel who meet all the essential criteria for the vacancy. In cases where we have a high volume of ex-military candidates / military spouses or partners, who meet all of the essential criteria, we will interview the best candidates from within that group.

In applying for this role, you acknowledge the following "this role falls in scope of the Off Payroll Working in the Public Sector legislation. Any rates of payment quoted will reflect the gross rate per day for the assignment and will be subject to appropriate taxes and statutory costs. As such the payment to the intermediary and your income resulting from this contract will be different".